18.21 Man Made
METICULOUSLY CRAFTED PREMIUM GROOMING PROVISIONS.
Look beyond the traditional men’s grooming experience and SPOIL HIM with the opulent essences of Tobacco & Vanilla.
DON'T TAKE ANY WOODEN NICKELS. CHOOSE 18.21 MAN MADE.
18.21 Man Made Distribution Area
MO, OK, KS, AR, KY, TN, TX, IA, NE, WI, MN
& parts of IL, IN
TAKE A SHOT!
of Man Made Wash
18.21 Man Made Wash is a shampoo, conditioner, and body wash all-in-one and is now available in a shot-sized foil pack or a 6-pack of foil packs. Invite your guests to take a shot home with them after any grooming service. Pair the new take-home foil pack with an in-salon promotion to drive brand awareness and retail sales. For example, give 20% off 18.21 Man Made Wash when the client brings back their empty foil pack!
MAN. UP. MEN ARE NOT A TREND.
In 2015, Google reported that men searched for hairstyles MORE than women.
Not only are men more loyal cusotmers, they are also more likely to buy the products recommended to them by a stylist. And this is not a trend--in an age of selfies and social media, it's no surprise that up-and-coming male millennials are breaking stereotypes and are willing to invest money in hair care products.
Will you be ready to MAN UP? Stock up for the season. Plan a male-centric promotional plan, key-word "convenience." Create a pre-holiday event featuring formal holiday styles for men; think shoe shines, whiskey, and poker. Carve out a retail area just for the guys...
U.S. men's grooming sales are projected to surpass $6.5 billion in 2016