You’ve got your Instagram started. You’re posting and working it. Now you’re ready to up your Instagram game to the next level. Here are 3 things you can do to get you there!
Use that bio section
You’re posting pics because you want more clients. So imagine your perfect client. They’re scrolling and see a pic of some awesome hair you’ve done. They go to your profile, decide they want to book with you. But then, there’s no phone number to call or website to book through. They might send you a DM, but chances are they’re back on their feed looking for someone else.
Make it easy to get ahold of you by using the bio section to the fullest potential. Be sure you’ve always got the following:
- Your city and state
- What services you offer
- Website link to your salon’s booking section or menu of services
- Contact info (phone, email)
Post product flatlay pics
All that gorgeous hair you create is really pretty. And it looks great on your ‘gram! But remember to break up the hair posts every once in a while and give your retail a boost. One way to do that is post the occasional retail product pic. Product flatlays have long been a staple of Instagram, so get in on the action! You can either take one yourself with some good lighting and a cute background, or you can repost one from your favorite brand.
Don’t just post the pic and move on, though. Use the caption to talk
- Hair benefits
- How or when to use the product
- If they’re on sale at the salon
This will help start the conversation the next time your client comes to see you.
Keep your Instagram photos top notch
It’s really easy to think, “I’ve got to make a post every day so people see me.” Not necessarily. Instagram’s philosophy is all about quality over quantity. So instead of worrying about posting frequently, spend more time making your posts the best they can be.
- Don’t take the pic at your station. Bottles, combs, and tools don’t make for a great background in your photo.
- Good lighting is a must. Natural light is preferable, but white lights are a good alternative
- Spend time on your captions and hashtags. As a client, what information would you want to know about the photo? (Did it take a lot of time? Multiple sessions? What kind of at home care does the cut/color require?) Of course, hashtags help people find you, so make sure you pick relevant ones!
- Tag it up! Mention and tag your favorite brands (or distributor) so you get featured!
Instagram can be your biggest asset for showcasing your work. By upping your Instagram game, you can grow your business and create meaningful online experiences for your guests! Next week, we’ll continue our social media series with tips on tackling Facebook business profiles!