Instagram is a mostly visual platform, and there’s nothing more visually appealing than beautiful hair! That’s probably why it’s the go-to platform for hairstylists. But building an Instagram hairstylist profile is difficult, especially when you’re first starting out. We’re going to spend the next few blogs talking through all the tips and tricks working for stylists now!
Keep Your Hairstylist Instagram Separate
It’s really easy to just start adding pics of hair onto the profile you already have, but resist the urge! Business Instagrams and personal ones have two very different purposes. Your personal one is for sharing and connecting with your friends and family. Your business profile should have a cohesive look and feel to it, and it’s designed to grow your online presence. Plus, if you set it up as a business Instagram page, you get access to lots of different features.
Find Your People
So you’ve set up the profile. Now, you want to figure out who you want to look at your ‘gram. To answer ask these two questions:
- What is your ideal client like?
- What types of services do you want to do?
Once you answer these questions, you’ll know the content you should be posting. If you want to mostly do balayage, post photos of balayage. If you specialize in cutting curly hair, show off pics of gorgeous spirals. By posting your specialities, you’ll attract more clients who want those services.
Post More Than Hair
I know! You do great hair, and you want to show it off. And this is your hairstylist Instagram. But if they go to your profile and if all the see is hair, they aren’t seeing you! Let’s face it, your personality are a big part of the salon experience. So let potential clients get to know a little about you as well.
Use the occasional post to make that connection with clients, but also consider using the Instagram stories. Show off behind the scenes at your salon, the process of you working, or even just some simples tips about styling hair.
Keep It Tidy
It’s hard to remember to snap those photos as you’re working, especially when you’re back to back all day long! But take a second to survey the surroundings. Is it cluttered with product in the background? Does your client still have the cape on? If so, don’t post. Not only will it take away from the quality of the photo, but remember you’re trying to attract new clients with Instagram. No one likes how they look with a trash bag on or with a bunch of stuff in the background. Take a second to ask yourself if you’re posting something you’d want to see on a hairstylist’s Instagram.
Instagram is an awesome platform for showcasing your work. But it can be a lot to manage. In the upcoming weeks, we’ll have more tips and ideas for you to grow your business and your creativity! In the meantime, tag us @salonservicegroup on those photos so we can see all your amazing work!