Get in front of potential clients without having to rely on your salon:
The times of phone books and door to door advertising is gone. Now it’s all about social media marketing. With social media, you’ll have the tools to create your own traffic. Using social platforms puts your work on display and allows clients to call, text or email you directly. Have someone cancel? No problem, just post your opening on Instagram and fill the spot immediately. Amazing, right?!
Attract your ideal clientele & start specializing:
Do you have specific services you would like to focus on or find the most enjoyable? Maybe you like painting vivids or providing blowout treatments? Whatever it is, let it be known and hashtag everything about it. When you showcase your strengths on social media, you’ll begin to attract clients who want those services. Not to mention, it will be easier to grow your social presence if you concentrate on only one or two services.
Increase retail sales dramatically:
Why only sell to your clients on the day they come in, when you can sell to them all the time? Did you add a new color service or start stocking a new product line? Advertise it on your page and watch the comments/requests start rolling in. Inspire your clients daily & show them what you’re capable of by posting end results, transformations, process videos, etc.
Show your personality:
Does this sound like you: Full time hairstylist and part time therapist? Avoid 2+ hours of awkward conversation by appealing to clients who have personalities & interests similar to you. Being able to relate and connect with your clients will help you turn them into a customer for life.
Support the industry & build meaningful connections:
Follow fellow stylists, the brands you love, and your favorite hair inspiration pages. You’ll stay up to date on the latest trends, connect with industry leaders, be inspired and learn about new techniques, tips, education events & so much more.
For More Social Media Inspiration Click Below ⬇️!
Now that you have the tools, start posting and be sure to hashtag #salonservicegroup and tag @salonservicegroup in your posts!
NEXT, Click Here for BEFORE & AFTER Shots 101!
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