When you’re on fire behind the chair, and let’s face it, that’s most days—it’s so important to show it off. Taking those Before and After shots is imperative to building your brand and increasing your business, we believe you should factor in the time to take those shots with every service. In addition to that, we’ve compiled this guide of Before and After Tips and Tricks as photography guide for stylists. Read on to get your photography game on point!
Lighting Is Key
Lighting is key! If you photograph in dark areas, your photo could be dull, grainy, or worse—dark hair could blend into the background. Natural light from windows is best as it can give photos a more dramatic, professional look. Add 5–10 minutes per service for photos.
Pro Tip: Avoid using the flash, it can create harsh, unflattering shadows.
Frame the Shot
Good framing can separate blah from ah-ha! Frame the shot tight and show a little of the client’s face to make it more personable. Background objects unique to your salon can add personality as long as they aren’t distracting. Keep exit signs, counters, and other guests out of the shot. Remember, you’re not just showing off your art, you’re branding yourself and your salon. Be consistent with the look and feel of your photos.
Pro Tip: When using a wall for background, have the guest stand a few feet in front of it so the camera focuses on the subject and blurs out the background.
Create the Composition
Make sure the style and finish is impeccable before shooting, you’re showcasing your art after all. ALWAYS show a before with your after shot to let your audience understand the transformation. Take multiple shots of the before and after at different angles. Use an app like Split Pic to combine the best before and after photos.
Pro Tip: Add a watermark to your images to further brand yourself and your salon.
When posting, it’s not just about the cut, color or smoothing service pictured—you can also drive retail sales by explaining what products and tools were used to style and finish the look. Reach a wider audience by tagging the brands you use, brands love before and afters showing the potential of their products.
Pro Tip: Post your photos to multiple social media platforms like Instagram, Facebook, and Twitter. Posting on multiple platforms enhances your visibility to clients, brands, and other stylists. Link your Facebook and Twitter accounts to Instagram so you can post to all 3 accounts at once!
Suggested Apps for you!
MyChair App – The #1 selling salon software app, MyChair stores data like contact info, birthdays, photos, allergies, comments, formulas, and more! You can send mass emails and texts targeting for services, promo specials, and special events, plus you can search clients based on services and last visit date ranges. Available reports include key formulas to track salon productivity.
Personal Salon Assistant – A little pricier than MyChair, this app has all the same bells and whistles, but also allows you to effectively double-book appointments, extensively track your finances, accept credit cards, and sell gift certificates
Split Pic – This app doubles up as a photo collage maker (for those NECESSARY before and afters) and photo editor. Options include cropping, rotating, and making color adjustments.
Canva – While slightly more complex, salons can use this all-in-one photo-editing app to really delve into adjusting brightness, saturation, tint, and more! Plus choose from hundreds of layouts and fonts for text-additions.
Quick – A super-streamlined experience to add text to photos.
Just for Fun
InStyle Hairstyle App – Know those clients afraid to take the plunge? This app from InStyle magazine allows pics to be uploaded so clients can try on over 500 different looks, including celebrity styles and wedding updos.
Toca Hair Salon – For aspiring stylists ages 3+, this app lets kids be behind the chair just like mom or dad. The animated “clients” make funny faces and sounds while they get their hair cut, colored, combed, and blow-dried; no after clean-up required!