Luxury Without Compromise.
An essential ritual for people who value self-care and the freedom to express themselves. shop now
A New Generation of Hair Care
Founded in 1997, Alterna had a vision of creating a sustainable future by introducing a no-compromise luxurious hair care collection. All products were designed specifically for discerning industry professionals and based on the science of skincare, incorporating new technological advancements. Only natural eco-certified ingredients. No sulfates or parabens. No animal testing. Ever.
Transcends Ordinary Haircare
With healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
Power of Ingredients
Alterna sources from all over the world, including Omega-3-enriched caviar and moisturizing sea silk, Alterna continues to choose only eco-certified ingredients that are never tested on animals or formulated with irritants. Their harmonious blends are clinically proven to bring back youth and vitality to your hair that you can feel from the very first wash.
Luxury Without Compromise
"free of" Formulas
Science of Skincare
