Our Simple Formula

Aluram set out to “build the brand backwards” with a simple formula: Prioritize salons & stylists first. We decided to start something special — a relationship where they developed, listened and grew with salons. Aluram heard: “build us an elevated brand with clean ingredients, that is accessible to all” and they went to work.

New Norm for Beauty

VEGAN

Aluram is 100% free of animal-derived ingredients, and ethically formulated with wonderful botanical extracts that nourish and beautify the best way possible.

SULFATE FREE

Sulfates strip away natural moisture leading to dry and brittle hair and can even lead to irritation. Our non-sulfate alternatives provide a lush lather without the baggage.

GLUTEN FREE

Gluten proteins simply aren’t ideal for hair care for multiple reasons. Combine this with allergy considerations, and it’s any easy decision to ban gluten from all of our products.

CRUELTY FREE

In today’s beauty there is no place for mistreatment of animals. When we treat animals (and ourselves) with respect, we set an example for how we in return wish to be treated.

PARABEN FREE

Parabens are shown to have detrimental effects to our bodies and environment. The very nature of “clean beauty” makes these chemicals one of Aluram’s most potent “no-no’s”.

COLOR SAFE

Our Clear Conscience formulas also help protect your beautiful color. Gentle ingredients nourish & infuse color-treated hair allowing a full spectrum of healthy-looking gorgeous hues.