The Power of Wow
Compact, capsule collection of ground-breaking, problem-solvers for color-treated hair. Fewer formulas, higher performance. shop now
The Apple of Hair Care
Color Wow CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.” Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before possible results, led Gail to create a totally new, radically inventive range of technologies.
The Power of Wow
When it comes to hair color, Color Wow is the ingredient police– the first to ban “color corrupters” found in most haircare and styling products. Color Wow has identified and banned over 60 ingredients because they can stain and distort hair color.
Every Formula
Every formula is a breakthrough, proprietary technology developed in the Color Wow Lab. Every formula solves an unmet problem for stylists and their clients. Color Wow does not bring a product to market unless it’s a major improvement over what exists, or it addresses an unsolved problem.
Safe and effective
Fewer formulas, higher performance
Smarter, faster, safer ways to style.
