Hair care technology for professionals
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Dyson's Story
A story of invention. Driven by frustration with his old vacuum and a passion for problem solving, James Dyson invented the first bagless vacuum. No big companies wanted to buy his invention – selling vacuum bags was far too profitable. So James decided to set up his own company.
He called it Dyson.
Technology. Done Differently.
Dyson’s global reputation is priceless and it always hangs on what they do next. Dyson is a unique technology enterprise. They pioneer. Their biggest category today didn’t even exist a few years ago.
Obsessed With Improvement
Finding a better way
Not all hot tools are created the same. It’s helpful to understand the technology used by your machines to ensure that you’re not doing further damage to your hair as you dry, curl, or straighten. Supersonic, for example, offers Air Multiplier™ technology, which amplifies air flow by three times, creating a high-pressure, high-velocity air jet angled at 20° to deliver more precise drying and styling without the worry of damage.
Global Technology Enterprise
The Hair Dryer Re-thought
Powerful Digital Motor
