Where beauty lives

The Eufora voice stands out as honest, real and personal in a company built on a foundation of passion, integrity and caring. shop now

Beauty Without Compromise.

Though many brands make brand promises, the Eufora voice stands out as honest, real and personal. That voice began with the founders, Don and Beth Bewley, in 1997.

The original Bewley family values have stood the test of time. Eufora is still has three core values. First, they are passionate about beauty. Second, they are dedicated to being a partner to stylist community. Third, Eufora is committed to preserving the planet.

They prove that you don’t need to compromise creativity, compassion 
or well-being to become successful.

Why fit in when you can stand out.

The salon industry requires both artistry and business skills. Because of this, Eufora education goes beyond product knowledge, tips, and techniques. We also feature a program of professional advancement.

Eufora education ensures a well-rounded program of learning. We are here to not only nurture your career but also support you both artistically and in your financial success.

Don and Beth Bewley, founders of Eufora
Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.

Certified Organic Aloe

At the base, Eufora products use USDA Certified Organic Aloe Vera. Not only is it known as a legendary plant due to its’ moisturizing, healing and soothing benefits, but it also contains:
Over 200 active substances, including 75 nutrients,
 20 minerals and 12 vitamins.
20 of 25 amino acids required by the body, and 7 of 8 essential
 amino acids.
Key enzymes for cellular, healing, renewal and growth.
Antibacterial, antiviral and antiseptic benefits which help symptoms
 related to skin and scalp conditions.

Ecological Harvesting

We respect the natural environment. For our materials, we harvest so that the environment is not damaged or destroyed.

Socially Fair Practices

We want our products to not only be great in the bottle, but also great to the communities that make them. Our harvesting practices must make a positive benefit to the areas that grow, produce or live near our materials.

Economically Fair Trade

Our processes must ensure fair demand for
 materials, so Eufora makes a positive impact to the global

*Eufora is available in Alabama, Arkansas, Iowa, Kansas, Kentucky, Minnesota, Mississippi, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Tennessee, Texas, and Wisconsin.