Where beauty lives

The Eufora voice stands out as honest, real and personal in a company built on a foundation of passion, integrity and caring. shop now

Beauty Without Compromise.

In a category that’s crowded with brand promises, the Eufora voice stands out as honest, real and personal. This hair care company was built on a foundation of passion, integrity and caring.


With a passion for beauty, a dedication to community, and a commitment to preserving the planet, the original Bewley family values have stood the test 
of time. They prove that you don’t need to compromise creativity, compassion 
or well-being to become successful in the professional salon industry.

Eufora Artisan Color
Eufora Wanderlust Style Collection

Why fit in when you can stand out.

Eufora was founded in 1997 by Don and Beth Bewley in San Diego California. A young couple in their 30’s with two small children, leaving everything they had, to start something they believed in for an industry they believe in. Together they began creating hair care products exclusively for salons with a mission to be everything a hairdresser needs.


Eufora offers a full complement of product options in salon hair care and hair color. Eufora is also committed to providing an education platform that ensures excellence and engages customers at both a creative and a business level.

Don and Beth Bewley, founders of Eufora
Beauty In Motion
Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Eufora never uses mineral oil or artificially created colorants. Our fragrances are complex and naturally derived.

Certified Organic Aloe.

Eufora shampoos, conditioners, hair color and many styling products utilize USDA Certified Organic Aloe Vera as a base because of its’ proven moisturizing, healing and soothing benefits. Aloe Vera has a legendary reputation as the “miracle plant” in naturopathic healing, and provides proven benefits such as:
Over 200 biologically active substances, including 75 nutrients,
 20 minerals and 12 vitamins.
20 of 25 amino acids required by the body, and 7 of 8 essential
 amino acids.
Key enzymes for cellular, healing, renewal and growth.
Antibacterial, antiviral and antiseptic benefits to alleviate symptoms 
 associated with skin and scalp conditions.

Ecological Harvesting

Harvesting is done in a responsible manner, and 
the natural environment is respected and
 safely maintained and not depleted or destroyed.

Socially Fair Practices

Practices must deliver positive benefit to the communities that grow, 
produce and live in the area from which materials are harvested.

Economically Fair Trade

Processes must ensure fair demand for
 materials so that Eufora can always be a positive contributor to the global

*Eufora is available in Missouri, Oklahoma, Arkansas, Kansas, Kentucky, Tennessee, Iowa, Nebraska, Wisconsin, Minnesota, Texas, Mississippi, Alabama, Louisiana, and parts of Indiana and Illinois.