Saving Ordinary Humans From Themselves.

evo steps outside the normal realm of truth - stretching invention in a 'wake up and smell the coffee' crusade of twisted honesty - designed to make people think. shop now

About the Brand

evo was born from a desire to produce an exclusive salon range, but not sell it as the answer to life, love and other woes.  It was designed to make people think and go outside the normal realm of truth. Our mission is simple. We want to save ordinary humans from themselves.

Our brand began as an Australian upstart. Because we have honest products that respect people and the planet, we are now a global movement of salons, stylists, and freethinkers. We also don’t believe in gimmicks or tricks to sell our products.

Bottles of evo are bursting with personality.  Inside you’ll find simple products that give professional results while respecting the planet. However, you won’t find unnecessary, over-marketed ingredients, no imaginary technology, and no hair myths.

Social Responsibility

All damaged stock is given to homeless shelters. It’s a simple idea and a practical thing to do.


All packaging is 100% recyclable, and it’s a simple choice. Wherever possible, recycled materials is used for printed items. The recycled paper may not be quite as cheap or look quite as good. But choosing recycled paper is an easy step to reducing environmental impact.


evo is not tested on animals.


All formulas are sulphate, paraben, dea, tea and propylene glycol free, just to make your day that little bit safer. While we don’t demonize these ingredients to be different, we choose not to use them to do good for our planet.


When possible, our products use natural ingredients.  evo reformulates and switches out synthetic materials with natural materials when they become available. Also, there are only active ingredients in the products. Nothing is added to evo products only to make claims on the label. Again, we don’t believe in gimmicks or ‘miracle cures’.




We stand for what we believe in. Above all, we create innovative, salon-only products to keep the hair and beauty industry honest. evo distributes its brands through the very best salons. Its products are found wherever good hairdressers are stocked.


We simplify, debunk, and fight the hair myth that products should be hard to use. These are just over-hyped ways to sell products.  Our motto is “mane control not mind control”.  As a result, our products are simple and effective.


We think differently and push boundaries. In order to inspire change for the better, we also tell the truth and expose the frauds. evo believes beauty is abundant, and not found in a bottle.

*evo is available in Georgia, Alabama, and Mississippi.