Suveen Sahib has committed his life to understanding the biology of hair. With his co-founder wife Britta Cox by his side, he decided to not just TREAT hair damage, but make it feel like new again. Suveen’s in-depth research into biomimetic technologies and bioactive peptides created from DNA sequences led to the Patented K18Peptide.
K18Peptide™ is the only of its kind, a patented bio-active peptide that will pave the way for the next generation of haircare.
The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough – and how it can bring damaged strands back to their original, youthful state.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
K18 is on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.