Haircare down to a science.
Inventive solutions designed to solve real-world hair problems – never conceal them. shop now
Our Story.
In 2005, an unlikely combination of biotech scientists from MIT and renowned hair stylists came together from Cambridge, Massachusetts to pioneer a first-of-its-kind hair care philosophy based in science. Their purpose? To solve the world’s toughest beauty challenges.
Our Mission.
To create inventive solutions designed to solve real-world hair problems– never conceal them. While Living Proof’s passion for incredible hair comes to life in the lab, it is sustained by the results they see not simply in brilliant, healthy hair – but in the customers.
Testing, testing.
Living Proof prides itself on their commitment to rigorous testing that is unparalleled within the haircare industry. By strictly following the scientific method, Living Proof’s experiments are thoughtfully designed and the results unbiased.
We Are the Science.
You Are the Living Proof.
Hair Products You Can Trust.
Hair Problems Solved,
Your Best Hair™ Revealed.
