Partners In Craft
Promise to inspire, grow, and celebrate the uniqueness of each individual. shop now
The Schwarzkopf Story
A brand of firsts, Schwarzkopf’s rich history is defined by innovations. The first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, the first home colour product. Over 120 years later and the brand is still striving to improve the consumers’ haircare experience with every new product they create. Leading where others follow and encouraging people to showcase the best version of themselves, they proudly provide the tools needed for everyone to embrace and celebrate their individuality.
Forever Learning, Always Evolving.
For almost a century, Schwarzkopf turned the needs of hairdressers into high-performance tools, professional support and a global community as passionate about hair as they are.
The Silhouette
You might think that the famous silhouette depicted on all Schwarzkopf products is the man himself, founder Hans Schwarzkopf, when in actual fact it was a Berlin-based actor. Created using the artisan ‘papercutting’ technique famous in Germany, it was further testament to the craftsmanship of the Schwarzkopf brand. Now considered iconic, the silhouette that first appeared in 1904 is recognised around the world, although it has been given a makeover throughout the years to reflect the changes in style and fashion. Until the 1920s the shape was sharper and depicted a male character but from the 50s onwards it took on a rounder, softer form.
Craft
Hair doesn’t stand still, it grows.
Growth
Every hairdresser is on their unique path.
Future
Care about people and the planet.
