An aesthetic of simple, unobtrusive beauty.
Going back to nature's drawing board, embracing botanically-rich color care that is safe, ethical, and beautiful. shop now
Hello, Shibui.
Beyond clean beauty, a new level of conscious color care is redefining what it means to be “beautiful”.
7 Elements
EVERYDAYNESS
“Do no harm”. If it isn’t wonderful for you, your hair, and environment, Shibui doesn’t make it.
IMPLICITY
It can be taken for granted that Shibui products are vegan and free from animal testing, forever and always.
MODESTY
Meaningful beauty should be within the reach of us all. Shibui’s retail is a reflection of mutually important friendship- not “us first”.
SIMPLICITY
Zero harsh chemicals. Free from sulfates, parabens, formaldehydes, GMO’s. Less Fluff, more truth.
IMPERFECTION
A forbidden word in the industry, Shibui embraces it. Beauty should not be defined by idealism but thrive on diversity.
SINCERITY
Shibui’s formulations and batches are designed & created in house.
NATURALNESS
Shibui is built upon a nutrient-rich base of vegan tripeptides, rice seed protein, bamboo, and oat oil to infuse the hair with vitality.
Beyond clean beauty
Starting with sustainable, clean, and naturally derived ingredients.
Synthetic-Fragrance Free
Only using natural, custom blended essential oils & extracts.
Clean, Unobtrusive Beauty
Shibui prohibits harmful ingredients in their formulas.
