Unexpected Luxury

A complete line of luxury products designed to nourish and protect hair — usmooth will restore your hair's natural shine and extend the life of your hair color. shop now

Unexpected Luxury.

usmooth is a complete line of luxury, high performance, professional hair care products at an unexpected price point. With advanced technology and high quality ingredients, usmooth products deliver the versatility required to keep up with today’s trends.

usmooth Boost
usmooth premium styling tools and accessories are designed with the latest technology and quality components so you can achieve consistent results every time you style.
usmooth Beach Waves Tutorial


Our support for the salon professional doesn’t stop at great products. We also go one step further by placing two percent of all our sales into the ucare Foundation. ucare was created exclusively for our customers who may need help due to unforeseen medical conditions or emergency financial circumstances. Thanks to those who have purchased our products, the ucare Foundation has donated $400,000 to the stylist community.

usmooth Wave Iron
Gino, an Australian-born Italian, moved to the US in 1985 after meeting his wife, Dana. Together they built Salon Service Group upon the belief that success is a natural byproduct of doing things the right way. This mindset, along with Gino's admiration for the salon professional, lead him to create usmooth and the ucare Foundation.

Behind The Brand

Gino Barbo, entrepreneur and founder of usmooth, has been an integral part of the beauty industry in the United States for nearly 30 years. His devotion to this industry combined with his desire to help others feel their best inspired him to create his own brand. usmooth is a professional line of products that are genuinely priced and unparalleled in performance. He formulated each product to have more than one function thus offering excellence and value in every bottle.


Products are infused with sunflower oil, a natural moisturizer and UV protectant, which restores hair’s strength, vitality and shine.

Free From

In addition, usmooth products are color safe, sulfate free, paraben free, cruelty free. The line also includes gluten free options.


Each product is formulated to have more than one function, therefore offering excellence and value in every bottle.

*usmooth is available in Missouri, Oklahoma, Arkansas, Kansas, Kentucky, Tennessee, Iowa, Nebraska, Wisconsin, Minnesota, Texas, Mississippi, Alabama, Georgia, and parts of Indiana and Illinois.