Now that the colder months are upon us, you’re probably seeing clients coming in with frizz and dry ends. For especially those curly-headed clients, this can be a difficult hair season. Obviously, suggesting a deep-conditioning treatment with their service is a good idea. But you can also increase your retail dollars by suggesting dry hair products to send home with them! What type of products do these clients need? Do they need moisturizing or hydrating hair products? Is there even a difference?
Hydrate or Moisturize?
To start off, there is a difference between the two terms. Even though they sound very similar, they actually serve different purposes.
Hydrating products dive deep into the cuticle of the hair and add nutrients, so it will retain the moisture. Their main purpose is to attract water to the hair. Hydration products typically are treatments like a masque or leave-in conditioner.
Moisturizers, on the other hand, form a barrier around the outside surface of the hair to keep moisture from leaving. They are also a frequent use item rather a treatment. For those clients with curly hair, they may need these products especially during the dry, colder months.
Don’t just suggest moisturizing or hydrating hair products. Dry hair actually needs both types! Clients may not know they need to give their hair some extra TLC in the winter. Consider explaining it like skincare. Ask them, “Since there is less moisture in the air, your skin is drier in the winter, right? You have to lather on the lotion or the face cream more? Well, your hair needs the same thing!” Here are some of our favorite combinations that you can suggest to your clients!
The usmooth Revive Cleanse and Condition contains sunflower oil, baobab oil, and quinoa for ultimate moisture. The Bond Revitalizing Masque works in conjunction to add the hydration into the hair’s fibers. Each of these products also have reparative properties, so they are good for clients with damaged, dry hair.
Moroccanoil’s secret ingredient is argan oil, a vital ingredient to healthy, happy hair. Their intense hydrating masks are designed for specific textures of hair. The Weightless Hydrating Mask is perfect for finer hair, so it adds moisture without weighing the hair down. However, the Intense Hydrating Mask is ideal for thicker hair. Any type of hair can use the Hydrate Shampoo and Conditioner, which is gentle enough for more frequent use.
Eufora’s Moisture products tame frizzy, dry hair. The Moisture Shampoo and Conditioner contain a tri-sugar complex. Not only does it deliver moisture into the shaft of the hair, but it also protects hair from future moisture loss. The Moisture Masque works for the hydrating portion as a once or twice a week treatment. Kaolin Clay in the masque provides long-term hydration to the hair. All three contain the vibrant color complex, so they are color-safe.
Leave us a comment and let us know what your favorite moisturizing or hydrating hair products are!