You’re probably seeing clients coming in with frizz and dry ends. Colder weather does this to us! It’s even worse for curly-headed clients. It’s not a bad idea to start with a deep-conditioning treatment. But you can also increase your retail dollars by sending them home with the right stuff. The real question is, do they need moisturizing or hydrating hair products? Is there even a difference?
Hydrate or Moisturize?
Even though they sound the same, they’re not.
Hydrating products dive deep into the cuticle of the hair and add nutrients so it will retain water. Their main purpose is to attract water to the hair. Hydration products are usually treatments like a masque or leave-in conditioner.
Moisturizers form a barrier around the outside surface of the hair to keep moisture from escaping. They’re also a regular use item rather than a treatment. For those clients with curly hair, they may need these products daily, especially during the dry, colder months.
Don’t just suggest one or the other. Dry hair actually needs both types! Clients may not know they need to give their hair some extra TLC in the winter. Think about it like skincare. Ask your clients, “Your skin is drier in the winter, right? You have to slather on the lotion. Well, your hair needs the same thing!” Here’s some suggestions.
The usmooth Revive Cleanse and Condition contain natural ingredients for ultimate moisture. These products also have reparative properties, so they are good for clients with damaged, dry hair. The Bond Revitalizing Masque works in conjunction to add the hydration into the hair’s fibers.
Moroccanoil’s secret ingredient is argan oil, a vital ingredient to healthy, happy hair. Their intense hydrating masks are designed for specific textures of hair. The Weightless Hydrating Mask is perfect for finer hair, so it adds moisture without weighing the hair down. However, the Intense Hydrating Mask is ideal for thicker hair. Any type of hair can use the Hydrate Shampoo and Conditioner, which is gentle enough for more frequent use.
Eufora’s Moisture products tame frizzy, dry hair. The Moisture Shampoo and Conditioner contain a tri-sugar complex. Not only does it deliver moisture into the shaft of the hair, but it also protects hair from future moisture loss. The Moisture Masque works for the hydrating portion as a once or twice a week treatment. Kaolin Clay in the masque provides long-term hydration to the hair. All three contain the vibrant color complex, so they are color-safe.
Leave us a comment and let us know what your favorite moisturizing or hydrating hair products are!