High Impact Color: Hands On

George Alderete

I AM…

George Alderete is a masterful hair colorist, educator, and artistic ambassador for Keune Haircosmetics, celebrated for his precision, artistry, and trendsetting approach to hair color. With a career spanning decades, he has cultivated a deep understanding of color theory, placement, and technique,  making him a go-to expert in the industry. His ability to balance creativity with technical expertise has earned him a reputation as both an innovator and an educator who challenges hairstylists to refine their skills while thinking outside the box. Whether on stage, in a classroom, or collaborating with fellow artists, George continues to push the boundaries of what’s possible in professional hair color.

I LOVE…

George is deeply passionate about the transformative nature of hair color and how it can uplift, empower, and inspire confidence. He thrives on the creative process, whether it’s designing a striking new look, perfecting seamless color blends, or mentoring stylists to develop their signature approach. His love for education fuels his work, as he finds immense satisfaction in sharing knowledge and seeing hairstylists evolve through hands-on learning. Whether he’s backstage at a fashion show, leading a workshop, or behind the chair, George brings an infectious enthusiasm that ignites creativity in those around him, making him not just a teacher but a true industry motivator.

I BELIEVE…

George believes that education is the key to unlocking limitless creative potential in hairstyling. He is dedicated to elevating the industry by arming stylists with the technical skills, confidence, and artistic vision they need to excel. For him, great hair color is not just about formulas and application—it’s about understanding the nuances of hair, light, and movement to create a truly customized experience for every client. He champions a mindset of continuous learning, knowing that staying ahead of trends requires both curiosity and commitment. Through his role at Keune Haircosmetics, George remains steadfast in his mission to bridge artistry and science, ensuring that every stylist he works with is equipped to innovate, create, and inspire.

$199