Stylists are creative people, so your retail display shouldn’t be boring! In fact, they’re the best ways to make some extra cash and showcase your salon’s personality. Liven up your product displays with these ideas and take charge of your salon’s brand!
Bigger Isn’t Always Better
When you think of a retail display, it’s usually parked near the front desk along the wall, right? But smaller displays in unusual areas is the way to get clients to interact with your products. And they double as a decor! Moroccanoil’s Beautiful Business suggests using smaller tables to not only decorate your salon, but also direct traffic and draw attention to your retail. Smaller displays encourage customers to pick up products and try them out. Incorporate them into different areas of your salon like the reception area or a coffee table in your waiting area. Instead of grabbing a magazine, clients can grab a sample!
Floating shelves are also perfect for smaller displays. They come in a variety of styles to match any salon’s vibe. We love this @usmoothhair display! Sprinkled with some succulents, these shelves are a cute addition to the salon’s wall art.
But Sometimes It Is
While small displays can encourage product interaction, a bigger retail display makes an impact that’s hard to miss. That’s why we love the KEVIN.MURPHY Display Bottles. They are a definite showstopper, and the clean look can fit into just about any salon’s decor. They can double as a table and complement the retail shelf! (Plus, we love seeing you get creative with them on Instagram!)
Shelving can also be more than just a plain old shelf. Create interest by using different shapes like these honeycomb shelves from @delphiniumsalon. It’s an attention-grabbing look, but it allows the products to be grouped into like categories. And that makes upselling easier!
Make sure to take a second look at your retail display. Successful retail areas should be an extension of your salon’s personality, so have fun with it! Incorporate smaller and larger displays so your customers are sure to do a double take.