You’ve heard your client complain, “It just doesn’t look the same when I do it.” We all have. Why? It’s because they’re using tools from a big box store, not quality irons or blow dryers. (Plus, it helps that you’re the hair pro.) Get the tools into your client’s hands and let them experience a better hair life… and add dollars to your day.
Make Your Retail Tools Look Cool
Clients may not even know they can buy tools from you. The simplest way to start is to make a beautiful, fun display. People are drawn to stylish things, which is why they come to you! Create your display with your tools as the focal point. Remember to keep it fun and stylish! We love this usmooth Revolution Dryer display from @thejenkinshairlife. The succulents and decorations add a cool touch!
Mention Your Hair Tools
We know it’s annoying, for everyone, to yell over your blow dryer. But clients definitely want your expert tips. As you style, give your clients the low-down. You can mention why you’re picking one type of iron over another, 0r point out a cool pro tool feature. It will build their trust and may even spark some questions.
Build a “Try-Me Tool Bar”
Have you ever bought a knock-off version of something and later experienced the real thing? Then you know premium products just feel nicer. Let those quality tools do the talking with a “Try-Me Tool Bar”.
Place the bar near the waiting area as a fun alternative to looking at old magazines. Clients can play with the tools on their own, so it’s just as low-pressure for you. They may even ask questions when they get in your chair. We like how @hairrevivalstudio keeps the boxes nearby.
Tool Test Drive
You test drive cars before buying, right? Your clients can do the same thing with hair tools. But before they leave, get a card on file! You don’t want those tools walking off. Then, let them take the tool home for a few days. They can get a feel for styling their own hair. After their trial period, they can either bring it back or give you a call saying, “charge that card!”
Host a Demo Night
The same idea applies; clients will get hands-on time with the tools. Keep it laid-back with cocktails and snacks. For the event, charge a ticket price or offer special discounts on tools. Once clients use it and fall in love, the ticket price can go toward their purchase. With your help, clients can learn to style their hair. Not only will you sell tools, you will build confidence with your clients! Ask your Salon Consultant about flyers to promote your event. For an example, click here.
Get those tools in your client’s hands! Make your customers smile. Retail those hair tools and don’t miss out on those dollars your customer is spending somewhere else!