We’re not really sure where the year went, but it’s nearly holiday time again! Your salon is about to get packed with clients getting ready for holiday get-togethers. But it’s also time to think about re-vamping your retail section. Here are some products your salon absolutely must have in that holiday display!
‘Tis the Season for Tools
We’ve already covered why you should retail tools, but during the holidays, it’s even more important. Tools are higher priced items, and if there’s one thing we know, people spend more during the holidays. And it’s not just gifts for others. One survey from last year’s holiday season, said that 51% of shoppers purchased gifts for themselves while shopping. (Slowly raises hand.) So now’s the time to show them that usmooth Infinite Styling Iron they’ve been eyeing for awhile. Make sure your salon’s holiday display has plenty of tools!
Beauty related items are on everyone’s wish list. And it’s the time that people ask for items they don’t get throughout the year. In fact, 34% of holiday spending last year was on beauty related items! (And let’s be honest, everyone wants a gorgeous selfie!) That’s why little extras make great gifts. Make your retail area a gift shopping station with:
Everyone’s favorite lash and brow beautifiers are just right for that impulse buy.
A set of hair goodies is great add-on gift. When it comes to hair products, most people will want to know what the product smells like first. And since most are box sets, so be sure to leave some samples out of what’s inside.
With everyone traveling for the holiday season, don’t make them buy drugstore shampoo and conditioner to meet flying requirements. Stock your salon’s holiday display so they can grab them from you!
Make It Eye-Catching and Get Social
The first rule of retail is to let your customers know you have it! So make sure you make a holiday salon display to make your customers think about your retail as potential gifts. And don’t forget to post on social media. It’s always crazy this time of year, but take a few minutes each day to post about your products. Make photos festive and use it to highlight why they should buy gifts at the salon!
What are you putting in your holiday display? Let us know in the comments!