Single-use plastics are overtaking our oceans at an alarming rate. It is estimated that by 2050, there will be more plastic by weight than fish in our oceans. With this in mind, KEVIN.MURPHY set out to be part of the solution rather than contributing to the problem. And now the first KEVIN.MURPHY ocean waste plastic packaging is here.
The Choices We Make
One of KEVIN.MURPHY’s core principles is “The Choices We Make”. And last year, they made very important choice about packaging. Kevin himself announced that the brand would be transitioning to 100% reclaimed Ocean Waste Plastic (OWP) over the course of 2020. With this announcement, KEVIN.MURPHY is the only beauty brand to make this commitment. Not only that, but they will be removing over 360 tons of plastic from the oceans each year!
See Kevin’s announcement here:
Now, the first OWP packaging has made its debut in the popular ANGEL.WASH. The first run is limited edition with special markings to indicate that it is made from 100% ocean waste plastic. The most important thing, though? It still looks great on your shelf, right next to ANGEL.RINSE! The packaging quality remains the same as well as the formula for the products. And even better, once your customers have finished that bottle, it is still recyclable!
We’re so proud to support KEVIN.MURPHY Ocean Waste Plastic and help clean up our planet. Talk to your Salon Consultant or Customer Care to get started with KEVIN.MURPHY!