Welcome to 2020! Not only is it a new year, it’s also time for new products from all your favorite brands. Your January/February 2020 Groupie is waiting in your inbox, but take a look below at all the new items headed your way.
Alfaparf Milano Semi di Lino Scalp
While the roots, midlengths, and ends of hair are what’s seen on the outside, the scalp is where it all starts. It’s also what can be neglected in terms of care. Alfaparf’s new Semi di Lino scalp line addresses common scalp problems while also keeping the rest of the hair gorgeous. The Scalp Renew products, Energizing Low Shampoo, Energizing Lotion, and Energizing Tonic work on weakened hair or those with hair loss. Scalp Rebalance, including Purifying Low Shampoo and Gentle Exfoliating Scrub, help those with dandruff. Last, clients with sensitive skin benefit from the Scalp Relief. Calming Micellar Low Shampoo and Calming Tonic soothe and hydrate the scalp.
Aloxxi Bombshell Expansion
You probably already love Aloxxi’s Bombshell! Now they’re taking the volume up with three new Bombshell products: Bombshell Shampoo, Bombshell Conditioner, and Bombshell Shine Mist. Not only do they add height to the hair, they speed up dry time and add shine. Hair will never fall flat, and your clients will never look better. Expected arrival for these new products is late January.
Keune 1922 Eau de Toilette
Keune’s signature line for men has done it again. 1922 Eau de Toilette is the perfect combination with their already great men’s hair products. Light, earthy notes of eucalyptus give way to rich, woody notes like cedar and iris for an aroma journey through masculine scent. Help your clients finish their grooming routine to look, smell, and feel their best!
Of course your clients are going to want their salon style to stay as long as possible. And KEVIN.MURPHY made it possible to stretch out that style with EVER.SMOOTH. This heat activated styler contains Wood Bark Complex for lightweight style without leaving a residue on the hair. It also works to reduce styling friction, so it’s less prone to damage. After towel drying hair, section and spray EVER.SMOOTH liberally. Then blow dry using a brush to activate the smoothing properties.
KEVIN.MURPHY INTENSE NATURALS
Grey coverage can be a major source of revenue for you and your salon. Four new shades in the COLOR.ME line will help you reach even more clients! The new shades, 3.00, 4.00, 9.00, and 10.00, are perfect for your darkest brunettes and lightest of blondes. Your clients will leave with natural looking color and gorgeous shine. With ingredients like honey, grapeseed oil, shea butter, and pomegranate, their hair will also be restored and healthy.
UNITE BLONDA Oil
UNITE’s BLONDA line already does wonders for blondes. Now they added to the line with BLONDA Oil. Rich with hydrating argan oil, this oil shines, seals, and protects blondes. Not only does it protect from frizz, heat, and UV damage, but it also helps damaged ends and reduces blow dry time. It can also be used on either damp or dry hair.
ELEVEN Australia Dry Finish Texture Spray
The slightly undone look is still going strong in 2020. Finish hair with ELEVEN Australia’s Dry Finish Texture Spray for volume and lived-in texture. This finishing spray can be applied to roots for extra lift or sprayed over mid-lengths and ends for texture. It’s especially useful for pumped-up ponytails that we saw all over the runway for Spring 2020!
The full lineup of the January February 2020 Groupie promotions is out now! Find your Groupie here.