As salon owners and hair stylists, we know you are busy people. Between appointments, stocking the backbar, and keeping up with the latest hair trends, it’s hard to remember to advertise your salon. But sometimes, to succeed in the salon business, you have to put on the marketing hat to keep customers coming through the door. Google My Business is one way to maintain your salon’s online presence and keep your salon information current.
What is Google My Business?
Have you searched for a business on Google? Then, when you called they had the wrong hours or phone number. It’s frustrating, right? That quick snippet of info on Google is a Google My Business listing.
Google My Business a one-stop platform that allows you to update business info on Google. Offering a new service? Perfect! Update your services so your salon will show up in relevant Google searches. Edit your salon hours, location, phone number, link to your website, and add a brief description of your salon. You can do all this from your Google My Business iPhone or Android apps. Most importantly, it’s a free tool offered to any business owner. And who doesn’t love some free advertising!
Set Your Salon Up (For Success!)
Setting up the Google My Business account is easy. Google often has some information on your salon, but it is guessing, and it may not be correct. To make sure all the relevant information is accurate, claim your business. Then, you’ll be in control of what appears on Google. So it is definitely worth the few minutes it takes to set up! To claim your business, all you need is a Gmail account. Watch the video below to learn how to add your salon or claim the listing.
Where Does It Show Up?
Now you’re set up, it’s time to update your hours, services, and location. Potential clients see this information when searching on Google Search or Google Maps. If a client wants to make an appointment, an outdated phone number might send them to a different salon. Now, the client clicks the phone number, and her phone will call the salon. It’s that easy! This is what appears for Salon Service Group in the Google listing in Google Search.
Google My Business has other features, too, like responding to reviews. It even has insights on how your customers are searching for you. Add multiple locations and even upload photos of the inside of your salon, and show off your design style! We’ll cover these features in later posts. By just setting Google My Business up with correct information, you have completed the first step in your salon’s success!