As salon owners and hair stylists, we know you are busy people. Between appointments, stocking the backbar, and keeping up with the latest hair trends, it’s hard to remember to advertise your salon. But sometimes, to succeed in the salon business, you have to put on the marketing hat to keep customers coming through the door. Google My Business is one way to maintain your salon’s online presence and keep your salon information current.
What is Google My Business?
Google My Business is perfect for the salon owner or stylist constantly the move. It’s a one stop platform that allows you to update any salon information on Google quickly, and it is easy to use. Offering a new service? Perfect! You can update your services so your salon will now show up in relevant Google searches for that service. You can also edit your salon hours, location, phone number, link to your website, and add a brief description of your salon. Google My Business even offers an iPhone or Android apps, so you can do all this from your phone. Most importantly, it’s a free tool offered to any business owner. And who doesn’t love some free advertising!
Set Your Salon Up (For Success!)
Setting up the Google My Business account is easy. Google will often already have some information on your salon, but the it is guessing at the correct info, like your salon hours or what services you offer. In order to make sure all the relevant information is correct, go in and claim your business. Then, you’ll be in control of what appears on Google to those potential clients. So it is definitely worth the few minutes it takes to set up! To claim your business, all you need is a Gmail account. Watch the video below that shows how to quickly add your salon or claim the listing.
Where Does It Show Up?
Now you’re set up, it’s time to update your hours, services, & location. Potential clients see this information when searching on Google Search or Google Maps.If a client wants to make an appointment, an outdated phone number might send them to a different salon! Now, all she has to do is click the phone number, and her phone will call the salon! It’s that easy. This is what appears for Salon Service Group in the Google listing.
Google My Business has other features, too, like responding to reviews, and insights about how customers are searching for you. You can add multiple locations and even upload photos of the inside of your salon, so you can show off your design style! We’ll cover these features in later posts. By just setting Google My Business up with correct information, you have completed the first step in your salon’s success!