Semi Di Lino has always been a professional line of hair solutions for every hair type. Focusing on hair’s shine, color protection, and treatment, the line provided radiance and softness for the client’s hair. But now stylists need something more.
Urban Defense Pro-Complex
Now Semi Di Lino is upgraded with innovative technology to not only sustain color and provide shine, but also protect the hair from everyday pollutants. The new Urban Defense Pro-Complex shields hair from pollution damage while also preventing dust and heavy metals from getting into the hair. The negative effects of smog, dust, and exhaust fumes negatively affect the hair. They attack in two ways. First, they settle in the hair’s cuticle layers, making it matte and dull. Then, they go into the hair fiber, which compromises elasticity and strength. Urban Defense Pro-Complex uses a macromolecular structure to create a shield around the outside of the hair. It prevents the harmful pollution from getting into the hair, so it is stronger and softer and color remains bright.
Shine Fix Complex
Semi Di Lino is Italian for flaxseed. While flaxseed extract is already an active ingredient in Semi Di Lino, now Alfaparf laboratories have now perfected the it into the Shine Fix Complex. Used since the time of ancient Egyptians, flaxseed is nutrient rich in omega 3, 6, & 9 fatty acids, proteins, and linoleic acid. These nutrients give hair an unparalleled shine, while protecting and replenishing the hair.
Semi Di Lino has four product categories: Diamond, Moisture, Reconstruction, and Sublime. Each category has a specific purpose and to fit a hair type. All categories include both the Urban Defense Pro-Complex and the Shine Fix Complex. Each category also has three elements: cleansing, treatment, and leave-in.
The Diamond category is for clients with normal hair. In addition to the Urban Defense Complex and Shine Fix Complex, Diamond products also contain vitamins to increase antioxidant properties in the hair’s cuticle. When tested on polluted hair, Diamond products were shown to increase shine by 37%.
For clients with drier hair, use products from the Moisture category. Moisture products have sugars extracted from honey which retain water inside the hair fiber to rehydrate and nourish. The Moisture products not only give hair a soft and silky appearance, but they also made hair 114% more manageable when tested.
Damaged hair will benefit from products from the Reconstruction category. Containing bamboo marrow and cortex repair, it offers intensive therapy for the hair. Reconstruction products gradually restores and strengthens the hair from the inside out. After using Reconstruction products, the hair’s fiber was 14% stronger during testing.
All hair types can use the Sublime category products. Sublime works with the other categories to make the treatments personalized for each client’s hair type. Each treatment begins with the Detoxifying Mud. The mud works to pull out the toxic substances in the hair while leaving behind minerals for hair health. The next step could be the mask from either Diamond, Moisture, or Reconstruction or one of the Beauty Genesis Multipliers. The Beauty Genesis Multipliers increase either glow, nourishment, or restructuring in the hair. The treatments are all completed with one of the new Cristals for shine.
The new and improved Semi Di Lino not only makes hair beautiful, but it makes hair eternal. Get started with the new Semi Di Lino today.