Should you show your swatch book to your clients? We asked that question on a Facebook poll, and you delivered on the answers! See what your fellow stylists think about this controversial topic.
It’s a Big Mistake
Overall, 60% of you said, “Nah.” to showing the swatch book to clients.There were several good reasons why it stays away from client eyes. Some said it overwhelms or confuses them. Or it gives them unrealistic expectations for their color!
“Clients get squirrelly when you show them all those colors!”-Noel
“Nope, cause they don’t know anything about color theory and that’s what the swatch book is all about.”-Aris
“I have had a client sit in my chair and say, “I swear if I see one more stylist pull out a color book, I’m out!”-Lauren
It also sends a message to clients that they can color their hair at home, and that it downplays the role of color formulation. (And what you do!)
“Pulling out a swatch book makes the client think they are picking their own color, and that we aren’t formulating anything. They can do it themselves at home.”-Lacey
Show Them The Swatch Book Goods
Most of the yes answers pointed out that you show the swatch book for one very clear reason: communication. Like any relationship, clear communication is very important between the stylist and client. And showing the colors to your client clears up any misunderstandings.
“As long as I want to be on the same page. My idea of strawberry blonde, or platinum, or red, or brown (etc.) might not be the same as what they are thinking. I like overcommunicate, underpromise, and overdeliver.”-Michelle
Susan addresses the “they can color their hair at home idea” by letting clients watch her formulation magic. “Everyone sees color differently so educating them on what red/gold, depth, etc really is helps them to understand & have reasonable expectations. I also explain that they can’t just pick a swatch color & that’s it. They get to watch me formulate & they are impressed!”
Last, many said it depends on the client, the appointment, or the stylist! Several also answered to show a few swatches if it helps to educate the client. But everyone agreed it was to get clients to their perfect hair color.
“Only to do a warm tone vs cool tone swatch test. And to explain “gold” vs “red”. Basically to educate them.”-Amber
However, we think one reply summed it up nicely and reminded us why we’re all in this business! Janet’s answer got the heart of what every one is doing, which is making clients happy with their hair color: “I would say each stylist is different! We all have a different way of getting the client to the perfect color. I’ve been a stylist for over 30 years, not a rookie, and I use the swatchbook from time to time.”