Life in a salon is hectic. It’s a lot to keep up with. Social media for salons and stylists is essential, as you could be missing out on potential clients or retail dollars. You probably have experience with your own profiles, but creating a business Instagram or Facebook page is different. Here are some tips to help get you started and make life a little easier.
Social Media Business Profiles for Salon or Stylist
While a personal Facebook page is familiar, it’s important to set up a business social media pages. Why? Potential clients can easily find your salon or you as a stylist. Facebook business pages also allow for special features:
- Adding business hours, contact information, and location
- Displaying a list of services
- Encouraging people who visit your page to book an appointment
- Allow potential clients to message you with questions
- Schedule posts ahead of time
- Clients can tag you in posts
- Show and respond to client reviews
We know the last one seems a little scary, but it’s actually a good thing! By allowing customers to post reviews, it boosts your credibility with new clients. A BrightLocal 2018 study found that 50% of 18-34 year olds always read online reviews before checking out a local business. While Google reviews are still critical, Facebook reviews offer value to customers because they are easy to find.
Instagram business profile does not have all the features that Facebook does, but it still offers many benefits:
- Makes it easy for customers to contact you: call, email, directions
- Link to your website
- Add a button to your booking platform
- Easily navigate and use from your phone, no desktop required
Instagram is also a highly visual platform, so it is perfect for before and after shots. Make note, set up your Instagram business profile after your Facebook one. It makes linking the accounts easier.
Make Your Content Count
Show It Off!
Now that you have profiles, start posting. When you’re deciding what to post, keep your clients in mind. They come to you for expertise, or they love the salon experience. The social media profiles are an extension of that. Show off what you do best! If you specialize in color, showcase your work with dramatic color corrections or vivids. Are blowouts or keratin treatments your go to? Post those sleek and shiny looks. To get more ideal clients, make social media posts that will attract them.
We’ve all seen this meme and felt this way when getting our own hair done:
So when you’re taking the photos, remove those capes! Think about how clients want to see themselves after their session with their stylist or at the salon. No one feels glamorous in something that resembles a black trash bag. Second, keep the background of the photo clutter-free of products and tools. If possible, use a few different, but polished, backgrounds to give your Instagram a cohesive look. Above all, great lighting is a must. Natural light is ideal, but also investing in ring lights is also a good idea.
Detail What You Retail
We’ve all had the client who gets amazing work done, but doesn’t take care of their hair at home. When the client is in your chair, selling retail can feel weird. No one wants to push products on the client. However, it can be the difference between a happy and an unhappy client. So let your social media postings help you to promote your retail. When you post a color correction, detail what products will keep that color vibrant. Tag those brands in your post, so the clients can find out more. (It also can help you get re-posted by those brands, too!) Mention the benefits of the products and how it will preserve the look of your client’s hair.
Social media for salons and stylists can seem overwhelming or just another thing to add to your day. However, by building a business page on Facebook and Instagram, it will add credibility to your business. Making content with your clients in mind attracts the type of clients that you want. Last, social media presence boosts selling retail without pressuring your clients. By investing a time in social media, you’re investing your business and yourself!