We still have plenty of summer left, and nothing beats the heat better than a day spent by the pool or on the beach. While trying to escape from the heat, client’s hair can take a beating. Summer hair care is no joke. Use the opportunity to up your retail sales, and send them home with hair products to keep hair healthy all the way to fall.
Summer Hair Care Problem #1: Sun/Water Damage
Sunscreen is a summer must for skin, but we often forget about sunscreen for hair. UV rays damage hair and hair color, just like they harm skin. Not only can the sun have an impact on hair, but the chlorine in the pool water can also inflict damage. First, start by telling clients to rinse hair after swimming. This starts the process of getting all the harmful chemicals out of hair. Besides rinsing hair, also prevent dry hair and faded color by using a hair protectant. Encourage them to use Keune Care Sun Shield before they hit the pool or beach. It’s a protective spray infused with Vitamin E and Squalane oil to make hair water resistant and protect it from drying out. Keune also has after sun care for the hair with Sun Shield Shampoo and Conditioner.
Summer Hair Care Problem #2: Humidity and Frizz
Summer may be the time to be outdoors enjoying the weather, but sometimes hair does not enjoy all that humidity. This time of year is not a friend to those with frizz. Curly-headed clients are especially prone to having problems. ColorProof HumidityRx Anti-Frizz WeatherProof Spray will have your clients ready for whatever weather summer can throw at them. It keeps moisture and humidity out while holding and maintaining style. It also serves as color and heat protection for hair. Instead of having frizz in few hours into the day, clients will have polished, sleek hair all day long.
Summer Hair Care Problem #3: Keeping Blonde Hair Blonde
Clients love to go lighter during the warmer months. Every year balayage and blonde go hand-in-hand as temperatures start to rise. If your client is new to blonde, take the opportunity to inform them it will take some upkeep to keep it bright and not brassy. KEVIN.MURPHY‘s COLOURING.ANGELS line is the perfect take home for the new to blonde client. With four shades, you can match your client up with the perfect ANGEL to keep the hair color right and add protection against summer hair hazards.
Summer Hair Care Problem #4: Dry Hair
Between sun, the heat, and chemicals in the water, hair gets dried out easily. If your clients are coming in with dehydrated locks, send them home with something to combat it. Masques help clients replenish their hair to keep it soft and supple. usmooth Bond Revitalizing Masque is infused with shea butter and sunflower oil to make hair more manageable and protect color all through crazy summer weather. It supports bond repair and revives chemically treated hair from the inside out.
This season can cause stress to hair, but there are plenty of summer hair care products for clients to use. Make sure you’re making the most of your appointments and give them take home products to keep hair healthy and strong!