As a stylist, you’re booked back to back. Your days consist of coffee, blowdrying until your arms fall off and skipping meals to squeeze in one last client. But are you taking time to show and tell your guests about how to style hair at home? We know it takes more time, or does it?
Here are 3 simple tips to teach your guests how to do their hair at home, increase product sales and increase your value as a stylist!
Display the Products
Have all the products and tools you will be using in front of the guest. As you pick up each item, tell them what it is and why you are using it. If it’s a tool, show them how to use it. If you are curling the hair, show the hand placement and direction. You aren’t giving away your secrets! By showing them how to create the look it sends them home with confidence and helps them love their new style even more!
Don’t shy away from the prices.
In the first 45 minutes after their appointment, your guest is going to try to find products and tools like those you just used on their hair. Tell them the price, let them know they can only get it from a professional, but also emphasize why it’s important to use ALL professional products. If they want to create professional looks at home, they need professional products. Don’t let that 45 minute window take a guest and sale away from you.
Host how-to nights at the salon with your clients.
Make it a fun night, have wine, refreshments and then teach them how to create certain styles. This could be summer hairstyles, braiding classes or blow drying secrets. Use your social media to market the event, which could then bring more clientele. Work with the brands you carry in the salon to offer exclusive promotions on tools and products used that night. Again, show and tell them why you are using what you are. Plus, this connects you with your clientele outside of your busy days.
When we educate our guests they leave with confidence. They know they can recreate their hairstyles and feel beautiful every single day. We never want our guests to leave scared and resistant to their haircut and style. It’s the little things that we can do as stylist to help each person feel a little more beautiful but also increase our value behind the chair.