Are you limiting your salon by limiting your retail? What’s on your salon retail shelf? Is it smaller versions of products on your backbar or at your station? But what about items not directly related to hair? You could be missing out on retail revenue! Here’s why retailing other beauty related items is an easy upsell for you and your salon!
It’s All About Trust
You’ve had clients tell you everything in your chair. (Sometimes a little too much!) You know that they trust you. And it’s not just of all the magic you work on their hair. They’re trusting you as their personal beauty pro, someone they can ask their questions. After all, you are the one knows hair and is transforming it day in and out. Sometimes the questions are not directly related to hair! So when they ask about how to get fuller lashes, longer hair, or skincare help, it’s helpful to have something on hand to refer to.
Image is Everything!
Salons are in the industry of image. There’s a reason movie makeover montages happen in salons. Your clients imagine being transformed when they leave the salon. Of course, they want their hair to look amazing, but there’s more to beauty than hair. They want the total package. A post-salon selfie doesn’t look as good when the client is missing makeup or in desperate need of some brow help. Products that complete their look will complement what you’re already doing! Plus, it’s more likely they’ll make an impulse purchase when they’re already in makeover mode. Have those items ready to grab and go.
It Makes “Scents” to Sell More Salon Retail
Scent is powerful. Because when you smell something good, you want to know what it is. Clients are the same. Things that smell good, sell more. One way to do this is to use aromatherapy to get clients in relaxation mode. (And it will make their overall experience better.) You can offer to let them take those chill vibes home. Or stock your shelf with other client-friendly products that smell like the ones you’re already using. It will help establish your brand and sell more traditional items like shampoos or stylers.
Beauty-related items have a place on your salon’s retail shelf. Make sure you’re not missing out on these easy upsells!
Not sure where to start? Here are some non-hair related products you could be retailing!