Groupie Gathering: St. Louis

9:00am (CST) IN PERSON

In 2026, Salon Service Group is celebrating who we are, what we stand for, and why salons across the industry choose SSG as their trusted business partner. Our Groupie Gatherings—our signature, multi-brand hair events—are where that story truly comes to life. These high-energy shows bring together top brands, inspiring education, and the stylist community, all in one unforgettable experience.

You’ll see, feel, and experience SSG in a big way—long after the event ends. At every Groupie Gathering, we create a welcoming space designed for connection, conversation, and growth. It’s where partnerships are built, ideas are shared, and stylists are supported with exceptional service and high-quality products. Trends may change and brands may come and go, but Salon Service Group is here for the long haul—standing beside you at every stage of your journey.

Brands participating: Keune, Moroccanoil, Oligo, Paul Mitchell & Pure Brazilian!

9am | Swag Bag Pickup & Visit with Brands

10am | Brand Presentations Begin

4pm | Visit with Brands

Contact your Salon Consultant, local store location, or call/text Customer Care at 417-889-5533 to reserve your space. 

*Buy Now, Pay Later. Select PayPal at Checkout

*Education tickets are non-refundable